Digital Marketing Training & Internship Certification

Aligning content strategy with business objectives.

Developing a content calendar.

Copywriting basics: headlines, persuasive writing, and Calls-to-Action (CTAs).

Visual content creation basics (using tools like Canva).

Keyword Research: Finding audience search intent using standard tools.

On-Page SEO: Optimizing meta tags, content structure, and internal linking.

Off-Page SEO: Link-building strategies and authority building.

Technical SEO Basics: Site speed, mobile optimization, and sitemaps.

Platform-specific strategies (Instagram, LinkedIn, Facebook/Meta, TikTok).

Organic community management vs. Paid social strategies.

Creating engaging social media calendars.

Influencer marketing fundamentals.

Introduction to Pay-Per-Click (PPC).

Google Ads: Setting up search campaigns, keywords, and bidding.

Social Ads: Overview of Meta Ads Manager and LinkedIn Campaign Manager.

Writing high-converting ad copy and basic budgeting.

Building and segmenting subscriber lists.

Designing effective newsletters and promotional emails.

Introduction to marketing automation and drip campaigns.

Email compliance basics.

• Introduction to Google Analytics 4 (GA4).

• Setting up tracking, goals, and conversions.

• Understanding key metrics (traffic, bounce rate, conversion rate) to make data-driven decisions.

• Creating professional performance reports.

• Applying learned skills to a live business challenge in teams.

• Executing a cross-channel strategy (e.g., combining SEO, Social, and PPC).

• Weekly mentorship check-ins for guidance and strategy refinement.

• Final presentation of campaign results and ROI analysis.

• Building a professional digital marketing portfolio based on course projects.

• Optimizing resumes and LinkedIn profiles for marketing roles.

• Mock interviews and preparation for common industry questions.

• Program completion assessment and guidance on obtaining external certifications (e.g., Google, HubSpot).